Talo Events received the Sustainable Travel Finland label

Sustainable from the Start: Talo Events Earns STF Label

Event production at Talo Events is being built on responsibility from day one. Founded in 2024, Talo Events Oy—part of the Tampere-talo Group and responsible for its commercial event operations—has received the prestigious Sustainable Travel Finland (STF) label. The recognition confirms that the company has rooted its operations in the principles of sustainable tourism and is committed to developing events responsibly both in Tampere and across Finland.

The STF label is a national recognition awarded to tourism industry operators who meet sustainability criteria and have completed a seven-step sustainable development program. It demonstrates Talo Events’ commitment to advancing its operations in an ecologically, socially, culturally, and economically sustainable way. Requirements include staff training, implementation of an environmental management system, operational transparency, and continuous development.

“The STF program gave us a structure to systematically build on our existing sustainability work. Receiving the label shows we’re on the right path – and for us, this is only the beginning,” says Tanja Järvensivu, Director of B2B Business at Talo Events.

Tampere Hall Paved the Way – Now the Entire Group Bears the Mark

Talo Events is part of the Tampere Hall Group, whose parent company, Tampere-talo Oy, was awarded the STF label back in spring 2021. The new recognition for Talo Events strengthens the group’s overall sustainability work.

“Tampere Hall has been a pioneer in sustainable tourism in Finland. It’s fantastic that our new company, Talo Events, has embraced sustainability right from the start. The STF label strengthens the entire tourism field in Tampere and supports Visit Tampere’s efforts to promote the region as a sustainable destination,” says Marko Koivisto, Sustainability Manager at the Tampere-talo Group.

The STF label is more than just a certificate—it’s part of a broader regional initiative. In April 2025, Visit Finland awarded Visit Tampere with the STF destination label. To qualify, over half of the region’s internationally oriented tourism companies must meet STF standards.

“Talo Events’ involvement strengthens the network of sustainable tourism in Tampere. Events play a crucial role in the city’s tourism scene, so it’s great to see event organizers leading the way. Sustainability is increasingly important to customers when choosing services,” says Matti Pollari, Project Manager for Sustainable Development at Visit Tampere.

Concrete Actions – Visible Impact

Sustainability at Talo Events is reflected in many tangible ways: waste sorting points, accessible event solutions, a focus on organic and local food, and carbon offsetting. At Tuulensuun Palatsi, for example, two trees are planted for every event held. Corporate clients have the option to offset the carbon footprint of their own events.

Talo Events also uses the Ekokompassi environmental management system, which supports continuous improvement in event production through smarter procurement, logistics, and energy use.