Tampere Hall among AIPC Innovation Awards finalists in Antwerpen
Tampere Hall is a member of AIPC, the International Association of Convention Centres. The AIPC 2019 Annual Conference and 61st General Assembly take place in Antwerpen, Belgium, June 23-26. The CEO of Tampere Hall, mrs. Paulina Ahokas, will be taking part in the conference. The winners of the AIPC Innovation Awards will be announced in the conference. Tampere Hall has submitted three innovations for the AIPC Innovation Award. These are Tampere Congress and Events District (CED), the service design project and the community engagement project.
The conference gathers the members to consider key industry issues and hear from the top professionals in a variety of related fields. The General Assembly is the business session where AIPC executives and staff provide reports and outline the program of activity for the organization.
The AIPC Innovation Award reflects AIPC’s mission of “Encouraging and Recognizing Excellence in Convention Centre Management”. It is made for specific projects or initiatives that represent “innovation” in the true sense of the word; that is, the development of a new, more creative or more effective approach to any aspect of convention centre management, operations or marketing.
Tampere CED forms a cluster of services and professionals where everything necessary is located within a 10-minute walk
Productization, sales model, marketing materials including videos
Resulting in increased congress and trade events shows in the city, with for example the biggest music fair in the world, WOMEX, coming to the Tampere CED at the end of this year
Service design project
Meeting with our existing and non-existing customers in several workshops
Resulted in a total makeover of Tampere Hall facilities and services, with four new restaurant concepts, new content (new museum, new reading library), new spaces and new type of event content, for example free events
Resulting in more than doubling our turnover in five years and increasing our clientele from 355 000 to 605 000 people a year, among others
Resulting from the service design project – learning that the community wants to be involved in a two way traffic and co-creation
Some contents of our events are co-created, also co-creation of environmental programmes, for example the beehives on the roof, taken care of by the local gardeners and schools together
Resulting in huge visibility, increased visitors, happier community and a pleasantly high NPS
Other AIPC Innovation Award finalists are
Abu Dhabi National Exhibition Centre: The Hive by ADNEC